Traverse Legal, PLC

Traverse Legal, PLC is a Detroit-based intellectual property and technology law firm with a 4.7 Google rating specializing in AI, trademark protection, internet law, and complex commercial litigation. The firm serves companies across digital, corporate, and technology sectors, offering expertise in AI compliance, SaaS licensing, e-commerce regulation, and business disputes.

About

Traverse Legal, PLC is a Detroit-based intellectual property and technology law firm serving clients across a broad range of digital, corporate, and complex commercial matters. With a 4.7 Google rating, the firm has built its reputation on deep expertise in artificial intelligence, intellectual property protection, internet law, and business litigation.

The firm's practice spans multiple specialized areas. Its artificial intelligence practice serves companies developing proprietary AI models as well as those integrating third-party systems like OpenAI, Claude, and Gemini. Traverse Legal assists AI companies with acceptable use policies, data privacy protocols, and employee training to ensure compliance and protect confidential information. The firm also maintains a substantial trademark practice, protecting over 1,000 registered trademarks across the United States and internationally, and handles copyright protection and infringement defense for clients seeking to safeguard their creative and intellectual works.

In the technology sector, Traverse Legal advises Software as a Service and Platform as a Service companies on licensing agreements, contract negotiation, data privacy, cybersecurity, and regulatory compliance. The firm's internet law group addresses cybersquatting, domain name disputes, DMCA compliance, and Anti-cybersquatting Consumer Protection Act matters, while also handling online defamation, e-commerce regulations, social media law, and online advertising compliance. The firm's trade secret and non-compete law practices help businesses protect sensitive proprietary information and enforce restrictive covenants.

Beyond digital and IP matters, Traverse Legal provides full-service business law support, including entity formation, corporate governance, mergers and acquisitions, employment law, and regulatory compliance. The firm represents property owners and managers in the short-term rental industry, offering guidance on Airbnb and VRBO compliance, local rental laws, contract drafting, and reputation management. Traverse Legal also represents Amazon sellers navigating appeals, counterfeit claims, and account reinstatement, and advises clients on cryptocurrency, blockchain, NFTs, and the metaverse, including matters involving fraud, rug pulls, and breach of contract claims.

The firm's complex litigation and arbitration practice handles high-stakes disputes in state and federal courts across multiple industries, with particular strength in intellectual property, technology, commercial contracts, and business tort cases. Traverse Legal describes its approach as combining innovation with practical, cost-effective legal advice tailored to each client's unique challenges and industry context.

Overview compiled from the firm's website