Crafted Law

Crafted Law is a Grand Rapids-based trademark and brand protection firm serving growth-focused entrepreneurs and executives. The firm provides comprehensive intellectual property strategy—from USPTO applications and clearance searches to brand portfolio analysis and licensing guidance—with a boutique approach emphasizing personalized counsel and responsiveness. Founded by Kevin McLaughlin, Crafted Law has earned over 100 five-star reviews for making complex trademark processes straightforward and accessible.

About

Crafted Law is a trademark and brand protection firm based in Grand Rapids, Michigan, specializing in helping growth-focused business owners, entrepreneurs, and executives build and defend strong brand portfolios. Founded by Kevin McLaughlin, the firm takes a comprehensive approach to intellectual property strategy, connecting brand development directly to overall business vision and long-term value creation.

The firm's core services span trademark protection, brand strategy, brand management, and licensing and transactions. On the protection side, Crafted Law handles clearance searches, USPTO applications, and dispute resolution to minimize risk and costs. Their brand strategy work goes deeper—analyzing trademark portfolios, market positioning, and business goals to identify opportunities that strengthen protection and increase asset value. The firm also guides clients through the complexities of brand management across domestic and global markets, helping maintain consistency and integrity across all platforms. For businesses looking to monetize intellectual property, Crafted Law provides counsel on licensing arrangements and ensures trademarks are properly assigned or transferred in corporate transactions.

Crafted Law partners with three main client groups. First, they work with startup founders and early-stage entrepreneurs who need trademark guidance as they build brand identity and prepare for growth or investment. Second, they serve executives, directors, and general counsels seeking high-level strategy with efficient, responsive service. Third, they collaborate with design agencies and creative studios, helping those firms offer their clients legal confidence when launching new brands.

The firm's philosophy centers on attention to detail and open communication. Kevin McLaughlin and the team emphasize that valuable insights often emerge through honest, thorough conversations with clients, allowing them to develop truly customized strategies rather than one-size-fits-all solutions. The firm leverages current technology to serve clients effectively while maintaining a boutique approach—clients describe receiving clear communication, prompt responsiveness, and strategic guidance without the bureaucracy or inflated fees associated with larger firms.

Across more than a hundred five-star Google reviews, clients consistently praise Crafted Law for making complex trademark and brand-protection processes straightforward and stress-free. Business owners highlight Kevin's ability to distill legal complexity into actionable guidance, his willingness to answer extensive questions, and his commitment to advancing their business interests even during tight timelines. Referral partners and other attorneys recommend the firm specifically for the personal touch and trustworthiness McLaughlin brings to client relationships and outcomes.

Overview compiled from the firm's website